How does social media help hotels ?
Social media is great for all types of businesses. However, you need to learn how to use it correctly. When it comes to hotels, there are different platforms you can take advantage of and different ways to use it to your advantage. Here are some of the ways social media will help your hotel business gain popularity and customers.
Show Off the Rooms, the Food and More
Part of the benefit of social media is showing pictures. Whether you are on Twitter, Instagram or Pinterest, you can place photos of the rooms, the food and even the view from the rooms so people can fall in love with it. This is a great way to build interest. Customers want to know about the amenities within the hotel and they want to know that their stay will be luxurious and comfortable. The most important factor is knowing they’re getting a good value for money.
Communicate with Your Potential and Previous Customers
The whole point of social media is to be social. It gives you the platform to communicate with your customers and those who could be future customers. If there are complaints, you can address them in public by apologising and show that you do care. It’s also a chance to share more about promotions and allow happy customers to leave reviews for potential ones to see. The pages and feeds are searchable in Google and other search engines, which increases your reputation, especially if you get regular glowing reviews.
Communication and interacting with customers shows that there is a human behind the computer. This is a benefit for many reasons, including making people feel better about give you their money.
Mobile Technology Quickly and Easily
Mobile technology is fast becoming the most popular way to search online. Social networking platforms are available through apps on various mobile devices, and a hotel can benefit from that. Someone may decide on an impromptu overnight stay while driving and use Facebook to quickly find the name of a hotel in the area ( once they’ve pulled over!) . They may be planning a holiday while out with friends and use Instagram to check out hotel pictures. You’ll be there and more likely come up as an enticing option.
Social media really helps hotels gain more publicity and, therefore, business. Take the time to learn the rules of the different platforms and use them to your advantage.
Author Alex James
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